We had a gut instinct as to the answer — websites should be redesigned every three years. Web technology is changing so fast you’re quite likely to have fallen seriously behind even in that short period. Think about it: social media as we know it today is only seven years old. Trends in web design are accelerating, too. A careful observer can almost pinpoint the year in which a site was designed by its style and technology.
Ask a marketing professional how often firms should redesign their website and you will probably get the response “about every two to three years.” But how often are firms