When people say “nobody reads online”, they actually mean that your visitors’ attention is at such a premium, you can’t expect them to consume your every word. They’re far more likely to forage swiftly for what they want than to risk reading every word and, in doing so, letting your site waste their time and attention.
How to Use Magic, Attention Management and Persuasion’s Darker Arts
what little we have works like a spotlight. We focus in high-res on a very small amount of content, and from there our vision gets increasingly blurry until it reaches the margin, or the cut-off point, like this illustrates:
Although we can see the fringe and all the way to the margins peripherally, almost everything beyond the focus fails to register at the conscious level. This is what that can look like with your copy:
With such a tiny window on which to focus our attention – and with so many stimuli competing for our attention, especially online and while using our devices – we have to be selective. We can’t look at everything. And even if we had the time and patience to read lines of copy word by word, stopping to think about each one and the environment it’s in, let’s be real: none of us is smart enough to ‘beat’ our evolutionary instinct to focus on what appears to be important and filter out the rest.
Source: Visit CopyHacker
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