Google Calendar has emerged as a powerful tool for managing events on the fly, and integrating with other Google services like Gmail. It has some pretty smart features, and makes managing different parts of your life all in one place fairly simple. So it may just be that events related to your website or business happen to be stored there. Adding a Google Calendar to WordPress can be as easy as embedding it straight into your posts, or using a plugin to get a little more control over its look and feel. In this article we will walk through several different ways to integrate your Google Calendar with WordPress.
The simplest answer to this question is probably because you are already using it. Google Calendar is an extremely prolific tool, and it may already be integrated into your workflow.