Chances are that if you’ve been using WordPress for a while then you’ve heard of something called a shortcode. Ok, that might be an understatement. If you’ve been using WordPress for a month then chances are you’ve already been using shortcodes left and right.
It’s become common practice for shortcodes to be included as major selling points in themes on sites like Envato (among others). Any time a plugin does something requiring a complex function, they tend to offer a shortcode that drastically simplifies the process. So like I said, you’re undoubtedly familiar with them.
New blog post about WordPress shortcodes from #elegant themes.