Much like fashion trends, web design too goes through its own phases and cycles. A trend or technique that is hot today might fall out of favor tomorrow, whereas something that was once considered ridiculous might just come back into vogue once again. Take animated GIFs for example: they were a cool thing back in the 1990s, then fell out of favor in the previous decade, and are nowadays once again popular, albeit this time they owe their existence to memes and social media comments or emojis.
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